I see myself using online photo sharing more in my professional
life than my personal life. While I have been enjoying this week’s play
activity, it ultimately does not really serve a purpose to me. I feel as though
if what I was taking pictures of would be interesting to my friends and family,
I would just prefer to talk to them about it rather than upload for anyone to
see, as most of them would not care. It may serve a purpose for the people who
are interested but is largely irritating for those who aren’t.
However in my professional life I think image sharing is a
great way to promote yourself and what your organisation is doing. As people
tend to follow companies they are interested in they are more likely to
appreciate the news of what is happening within that company. Also as a picture with a small caption can
convey a large amount of information very easily and quickly there is less of
an issue with information overload. It will allow people who are interested to
investigate further while letting people who are not interested simply skip
over it with little effort. It is also very easy to create for a smartphone user as the instagram app simply works with your phone's camera. This is already an advantage of the twitter service
as whole, but I think pictures can be even more effective than 140 characters;
which is why I love how easy it is to integrate an Instagram photo with both
twitter and Facebook.
As I hope to work in a library I think something like Instagram
would be effective for creating awareness of an upcoming event or even
documenting one that has already happened. Not only is this an excellent way to
engage with the community it can help to let people know exactly what the
library is doing for the community, as I have found there is still a misunderstanding
with people in that they think a library is just a place to get books.
Instagram is pretty hit-or-miss for corporate interests. There seems to be a really narrow overlap between the sort of 'cool' that instagram is selling and the brand-identities of big corps.
ReplyDeleteThat being said, check out Virgin Australia's instagram page. They are *exactly* in line with the sort of brand identity that instagram can promote.
I had not seen Virgin's instagram before writing this, but you are right. I think it's one of the best examples of instagram use for a brand.
DeleteCould probably make an argument for something like Red Bull too.
ReplyDeleteVirgin are masters at the social media marketing thing. A sense of humour driving the campaigns works.
ReplyDelete